How do you capture attention in this fast-moving, attention-deficient world? What are the fundamental questions you should be asking to grow your business? In this session we will provide:

• Guidance on how to outline your objectives, identify audiences, and determine measures of success
• Quick tips on how to garner positive Ratings & Reviews
• Overview of differences between paid and organic search, and whether you need both
• eCommerce best practices
• Cheat sheet to social media platforms – which should you use when and why

Organic Search or Search Engine Optimization (SEO) is one of the most fundamental means to drive potential consumers to a website, and because it is free, it is a tactic easily utilized by businesses of any size and budget. In this session we will review the best practices to influence Google’s results in your favor:

• How Google works to deliver answers to consumers
• Basics of keyword search and why ranking is so important
• Review of Google Search Trends and how to apply them to your business
• Best practices to structure website content
• Real-life example of how SEO best practices can be applied

Have you ever noticed the leading results of a Google search are tagged with a small “Ad” label in the top corner? Those paid search ads are one of the most effective and cost-efficient ways to capture hand-raisers looking for information about a product or service you may offer. In this session we will learn:

• How Paid Search works
• Basic understanding of costs to advertise
• Key word sets, and practice writing ad copy
• How to set up a Google Ad Words account for your business

Technology and current events have fast-tracked eCommerce growth, and elevated consumers’ expectations. Shoppers are looking to rediscover the retail experience online, but how do you compete when companies like Amazon set buyers expectations? Learn the art and science of creating a presence online:

• eCommerce platforms and opportunities that will work for you
• Getting started on your online store
• How to maximize sales and grow your brand’s presence
• Staying ahead: What’s next for commerce

Facebook, Instagram, LinkedIn, Snapchat, Twitter. Audiences and strategies differ depending on the platform and just because somebody follows your business does not guarantee that they will see your posts. In this class we will discuss who to target; the difference between earned, owned, and paid social media; and the best placement and timing to achieve your goals. We will cover:

• Overview of Social Media landscape
• Role of influencers and content creators
• Tools available to manage and monitor campaigns across platforms
• When to spend money to achieve your objectives
• Which platform is best for your business

Livestreams, polls, behind-the-scenes peeks, weekly series, takeovers, contests, giveaways, reposts and content curating. There are countless ways to keep your audience engaged, dancing and sharing; and the way you express your brand, product, or service matters. Join us as we brainstorm how to bring your business to life on social!

• Fundamentals of building a campaign
• Choosing the right platforms for your goals and understanding their unique capabilities
• Strategies to maintain and grow followers
• Free resources for inspiration, analytics, trends, and best practices